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CREATING PURPOSEFUL DIALOGUE
One of the most important factors, when conducting energy-efficient marketing, is that communications need to be purpose driven, or in terms of fourtaels™ terminology, objective oriented... Read more.
MAKING RELEVANT PROPOSITIONS
Very often, propositions are thought out within the scope of what a brand has to offer, rather than what the consumer has to gain. For example, we look at what we have made, list out all their qualities... Read more.
SEARCH MARKETING OPTIMISATION
For the longest time, Search Optimisation or any Search Marketing program is about identifying and owing keywords. Organisations basically pick the keywords that they feel are most relevant... Read more.
ENGAGEMENT, NOT PERFORMANCE
If we can agree that the basis of a brand is really the relationship between consumer and product, then the idea of starting a dialogue, instead of a performance, would start to make sense... Read more.
THE PHILOSOPHIES AND METHODOLOGIES
Loosely translated, 四两破千斤 is to challenge 1,000 catties with just 4 taels.
In actual measurements, 1 catty is equivalent to 16 taels so to pit 4 taels against 1,000 catties is to effectively work with a ratio of 1:4000.
